Roberto Orlandi
Renata Tardani
Italy, 2006, 24’
Language: Italian
Subtitles: English
Language: Italian
Subtitles: English
In the effervescent world of fashion of the 70s and 80s Orlandi worked as an art director for important fashion magazines, before moving on, from the 90s, to designing campaigns for major brands with his agency. Subsequently he personally went behind the lens as a photographer and director. At the same time he dedicated himself to his own personal photographic research, exploring the connections between photography, words and drawing.
In the effervescent world of fashion of the 70s and 80s Orlandi worked as an art director for important fashion magazines, before moving on, from the 90s, to designing campaigns for major brands with his agency. Subsequently he personally went behind the lens as a photographer and director. At the same time he dedicated himself to his own personal photographic research, exploring the connections between photography, words and drawing.
SYNOPSIS
It was between the Seventies and Eighties that the success of Armani, Versace, Ferré exploded… and Milan was consecrated as a city of fashion. At the same time, Italian magazines and international newspapers in the sector are published, publications that require increasingly higher image quality. Thus, through the hands of Roberto Orlandi, art director of Harper’s Bazaar and then of Linea Italiana, the images of Arthur Elgort, Bruce Weber, Guy Burdin, Art Kane, Sarah Moon… His intuition was to understand that it was not enough to layout their photos, but that the fashion shoot had to become a narrative, a cultural moment, a social story.
This is an approach that he continued and developed as artistic director of his agency Art Work Alas with which he designed the campaigns of many big brands. As a photographer he has collaborated with the most prestigious magazines and has portrayed important figures of cinema and art, such as Robert Altman, Mstislav Rostropovich, Colin Firth, Monica Bellucci, Valeria Golino, Giorgio Armani.
His great passion is photopainting, with which he intervenes on his photos. Before he worked with brushes and inks, now digitally.
“The important thing in photography is not to age, to always be current and continually research”.
CREDITS
Director Renata Tardani
Photography Valerio Ferrario
Editing Roberto Maltagliati
Producer Renata Soldati
Production assistants Caterina Catalano, Monica Tempestilli
Music Flipper Music
Consultant Denis Curti
Produced by Renata Tardani (Miro Film) for Sitcom
With Roberto Orlandi
