SYNOPSIS
Architecture, the space of human being, was for Adriano Olivetti an irreplaceable tool for the creation of communities. Ivrea and the Canavese territory were the main fields of action of an industrial policy characterised by strong social responsibility. With Adriano’s death, if the cultural and political project of Community dissolved, its ethical legacy was not abandoned but evolved to face the impact of the upcoming period of rapid international expansion. The challenge was taken up by the management aware of Olivetti’s uniqueness, who led the realisation around the world of showrooms, factories and subsidiaries’ headquarters conceived as the company’s business cards and designed by the masters of the international architectural stage. In a journey through the Olivetti buildings in Italy and abroad, from the 60s to the 80s, the stories of the protagonists and the extraordinary archival materials are able to rebuild the imaginary of a double perspective: the past one that the Ivrea-based company was able to erect beyond the national borders, and the future one that unites these architectures and their becoming.

CREDITS
Director Davide Maffei
Music Alessandro Barbieri
Production Serena Mignani with Imago Orbis, AirPixel,
In collaboration with Archivio Storico Olivetti
With José Manuel Aguirre, Alberico Barbiano di Belgiojoso, Wolfram Bieler, Carlo Cappai, Clino Trini Castelli, Federico Correa, Edward Cullinan, Alberto Galardi, Gianni Berengo Gardin, Aimaro Isola, Johannes A. Heinz Jakubeit, Carl-Dag Lige, Juan Pedro Losada, Usama Mubarik, Robin Nicholson, Bruno Scagliola, Maria Alessandra Segantini, Deyan Sudjic, Ijaz Ahmad Tahir, Pier Paride Vidari, Klaus Vorhauer, Willam Whitaker, Angela Zorzi