SYNOPSIS
On 1960, February 27, Adriano Olivetti died. Founded by his father Camillo in 1908, the homonymous company, unexpectedly ended the second cycle of its life. Despite the changes induced by the new scenario, the seeds planted by Adriano sprout and the spirit of union between technique and beauty knows perhaps one of its most flourishing and multi-faceted season. In a market of worldwide competition, Olivetti will succeed in imposing itself once again in industrial product design as a paradigm of a method capable of producing, with different languages, the uniqueness of a same style. Through the voices of designers, historians and managers, and thanks to extraordinary archive materials, the movie traces the paths of Olivetti’s industrial design from Adriano’s death to the 90s, by going through the challenges of an era marked by rapid innovations: the transition from mechanical technology to electronics, up to its success in the competitive IT sector.

CREDITS
Director Davide Maffei
Music Alessandro Barbieri
Production Serena Mignani with Imago Orbis, AirPixel,
In collaboration with Archivio Storico Olivetti
With Paolo Bricco, Clino Trini Castelli, Giorgio Colombo, Carlo De Benedetti, Michele De Lucchi, Gastone Garziera, Perry King, Albert Leclerc, Antonio Macchi Cassia, Santiago Miranda, Gianni Pasini, Sandro Pasqui, Elserino Piol, Bruno Scagliola, George Sowden, Deyan Sudjic