Paolo Lomazzi talks about the Joe

Emilio Neri Tremolada
Italy, 2019, 2’

Italy, 2019, 2'

Language: Italian
Subtitles: English

Language: Italian
Subtitles: English

SYNOPSIS
These are the years of Pop Art and when it became possible to produce sofas with expanded foams. As with the works of Claes Oldenburg, a small object changes scale, and a baseball glove becomes a comfortable large armchair. It is called Joe in homage to the legendary American baseball champion Joe Di Maggio and has been produced by Poltronova since 1970.

CREDITS
Director Emilio Neri Tremolada
With Paolo Lomazzi
Production design[in]video

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